Micro-blogging platform Tumblr has unveiled plans for a Planned Parenthood fundraiser called “Never Going Back” during the South by Southwest Music Festival on Sunday, March 12 at the Mohawk. The party will feature music from candycore rock duo Sleigh Bells alongside Girlpool, Pvris and Hoops. The party is free and appears to be open to the public, but the RSVP confirmation email includes a message in support of Planned Parenthood, along with a donation link.
“We at Tumblr believe in Planned Parenthood,” the message reads. “We believe the accessibility of their services are vital to the health and well-being of everyone. We believe we must fight back against any regulations that threaten the financial security of this wonderful organization. We hope you can help out anyway you can.”
Tumblr also released a longer message about the company’s relationship to Planned Parenthood on the landing page for their crowdfunding campaign.
In addition to the party, Tumblr’s CEO David Karp, who currently serves as a board member of the Planned Parenthood Federation of America, will participate in a panel discussion called “Activism, Allyship and Where We Go from Here” panel with the President of Planned Parenthood, Cecile Richards on March 10 at the Convention Center.