Bumble closed out its two-day SXSW event at Fair Market, 1100 E. Fifth St., with a performance from Haim and a lineup of speakers that included SXSW speaker Esther Perel, Bumble founder Whitney Wolfe Herd, author of “Heart Talk: Poetic Wisdom for a Better Life” Cleo Wade and Sally Kohn, author of “The Opposite of Hate.”
After her talk but before taking stage, Alana, Danielle and Este Haim talked about that cover of Shania Twain’s “That Don’t Impress Me Much” that has become part of their repertoire.
“Growing up, playing covers was how we learned songs,” Alana Haim said. “We would record tapes from the radio K-Earth 101 (in Los Angeles) and then learn the songs by ear. Our biggest experience was learning covers.”
“That was how we learned song structure,” Danielle said.
Este Haim said it was an easy decision to play an event with Bumble, which has a large presence at the festival this year, including a show with Keith Urban next week. “We’re such big fans of the app,” she said. “It’s female-run and run by women. We’re doing it for the women.”